Gracias Prof

Social Media Campaign

Is there a nobler profession than teaching? Gracias prof. was a campaign developed to recognize the work Mexican teachers do. The campaign’s main aim was to collect stories from people who had an inspiring teacher. We got to know lots of stories, more than six thousand; stories about sacrifice, patience, motivation, effort. The feedback was amazing: some got economical help from their teachers, some were taught values, some unforgettable life lessons. We then published the stories in different formats: videos, comics, so that the teachers could see the fruits of their work.

Digital

  • + Animation
  • + Illustration
  • + Web design
  • + Social media strategy